If you work in marketing, you probably know the value of meaningful interaction with your customers. It keeps people engaged with your products and your brand. But, interacting authentically online can be tough. Competition is intense for a customer’s attention. And the internet can sometimes feel impersonal. So, here are a few ideas to create opportunities for your customers to interact with you online.
It can be a little bit intimidating, but it is an easy way to connect with your online community. Introduce new products, answer frequently asked questions, or show the inner-workings of your product or office. And read comments and questions on the live video post.
We love these! They create direct interaction with customers and display your expertise on a topic. They can be a part of your live videos. Or you can reach out for questions and answer them in any form you wish. Just be sure to advertise when and where you will answer the questions. We also love Q&A’s because they give you information about what your customers care about.
For a simple, less involved online engagement tool, we love using quizzes and polls. There are many online tools you can use to create these to post on your social media pages. They give customers a chance to weigh-in on a topic, which is great for engagement. And it gives you a chance to learn more about your customer base.
Nothing new about this marketing idea. But online giveaways can be an effective way to increase your followership and improve interaction with existing followers.
This is really the most sought-after form of social media engagement. If you can find ways for your customers to interact with each other online in a positive and authentic way, you will see the benefits to your bottom line. Find ways to encourage and foster customer fan pages, write positive reviews, and post about your company on their own social pages.
Can we help your company improve customer interaction online?