Success in 2025

Want to make your small business soar in 2025? We think the key to small business marketing success is to cultivate trust. In general, small businesses have the edge when it comes to building trust with your customers because you are more likely to have a face to face interaction with a customer or client. … Read more

Contests

Giveaways, photo contests, “I Spy” games, caption contests… do they boost your social presence, increase sales or encourage online engagement with customers? The answer is yes! Not only do they offer a cost-effective marketing strategy, but they can also give you valuable information about your customer base. A contest must be well crafted to excite … Read more

Influencer Marketing in 2024

Influencer marketing has grown astronomically. According to Influencer Marketing Hub, it is a $24 billion industry this year, from $1.6 billion in 2016. Here’s what you need to know about Influencer Marketing in 2024: What is influencer marketing? In influencer marketing, businesses hire a person with a large, engaged group of followers on social media. … Read more

Social is Dead

A prominent business journal recently published an article claiming that Social Media is dying.  So, what do we think? Well, it is certainly not time to panic. Social media is still one of the best ways to connect with your customers. So, we say: stay the course if it is working for your business!  But … Read more

Should Your Business Use Social Listening Software?

Social Listening is one of the most valuable marketing strategy tools for your business. If your Metro Atlanta business is not using social listening software, this information is for you. We will cover what it is, how to use it, and how to get it.  What is Social Listening? Social listening tracks different social media … Read more