We all know marketing and advertising are making a rapid shift to the world of social media. That gives consumers more access to information than ever. There is one thing that consumers using social media prize more than anything else — authenticity. A recent survey shows that 86% of consumers say authenticity is important when … Read more
Facebook is by far the most popular social media site available. However, it can be a challenge to get Facebook followers and then keep them interested in your content. Today, we share a few tips to help you get Facebook fans and keep them engaged. Show Your Personality Perhaps the most important tip is to … Read more
Why a Blog is Good for Business Having a blog as part of your company website is a great way to engage your customers. It gives you an opportunity to keep them updated with new products or service promotions. You can also share industry news and local topics that might enhance how they view your … Read more
People Connect with Video While social media platforms offer many opportunities for you to connect with your audience, it’s our opinion that video offers the most complete way to convey your skills and ability in your marketplace. It’s the next best thing to real life customer interaction! If the idea of making a video makes … Read more
It happened. Your business got the dreaded “1 star” from an upset customer. All your good work and service – is it all down the drain? Now what? What is your process for dealing with bad reviews online? You Have to Respond The bottom line is that you have to respond. Regardless of what happened, … Read more
If you’re running a business in Marietta, social media marketing goes beyond simply posting your latest discounts and offers on Facebook or Twitter. Productive social media marketing requires researching the exact demographics and locations that drive targeted prospects and sales to your business. Octane can help you do that. Anything less is wasted time and … Read more
UPDATE: 7/14/15 It appears Hootsuite has listened and has turned Hootlet’s auto-populate functionality back on for Twitter user profiles. Facebook profiles will continue to no longer auto-populate a summary and link automatically due to the Facebook API Platform Policy 2.3. Read below for details. Today Hootsuite rolled out a huge change to their Hootlet app. … Read more