Marketing has made a major shift to online and social media strategies over the past decade. And for good reason — that is the way most people communicate and consume now. But tried and true methods like direct mail are still an effective way to reach people. Here is what we think you should think … Read more
If you work in marketing, you probably know the value of meaningful interaction with your customers. It keeps people engaged with your products and your brand. But, interacting authentically online can be tough. Competition is intense for a customer’s attention. And the internet can sometimes feel impersonal. So, here are a few ideas to create … Read more
Generation Z is the newest generation entering the consumer market. And if you own a small business, you might already know that it pays to get to know them! Not only do they have growing buying power and interest in new products, but they are also great at influencing what their parents purchase. So here’s … Read more
There is currently big buzz about an AI content bot called ChatGPT. Is it something you can utilize in your business marketing? We think so! Here is some basic info about this new tool and how you can use it. What is it? ChatGPT is a free, open-source artificial intelligence chatbot. It utilizes text from … Read more
Pay-Per-Click (PPC) advertising is one of the most cost-effective ways for your local business to advertise your product or service online. We think it is a great option for small businesses, because it is cost-effective and targeted. What is Pay-Per-Click or PPC? This is a form of advertising that shows up on a search engine … Read more
Happy New Year from The Octane Agency! We love kicking off the year with our predictions in Digital Marketing. The evolution of the digital space has been changing at an ever-increasing pace. Here are a few things we think you will be seeing in 2023. Creators Marketplace use skyrockets If your business wants to interact … Read more
Google made some big changes to the search engine recently. Will the changes affect how your business operates online? One of the big changes is Google Lens, which allows people to search using screenshots and photos. It is part of how online search is evolving. And is a great opportunity to gain more organic traffic from … Read more
If you are looking for a new way for your small business to interact with customers in a meaningful way – take a look at Clubhouse. What is it? Clubhouse is a relatively new and growing app that utilizes a simple medium – audio. Think of it as an online version of talk-radio. Only, anyone … Read more
A reprieve for small business owners making the switch to the new Google Analytics 4 (GA4). Google has moved back the sunset date for its previous product, Google Universal. But, if you are handling the marketing at your small to midsize business, it is time to start making the shift to GA4. While you still … Read more
Does it seem like lately more and more companies are publicly taking sides in political debates? We think so too. Many business leaders have been weighing in on their political opinions in very public ways. And often, these public statements have both positive and negative reactions from the public. So, if you are a small … Read more