A prominent business journal recently published an article claiming that Social Media is dying. So, what do we think? Well, it is certainly not time to panic. Social media is still one of the best ways to connect with your customers. So, we say: stay the course if it is working for your business! But … Read more
LinkedIn is an important part of a business social media strategy. Even though it may not get as much attention as Facebook and other social media outlets, it has many benefits that should make it a marketing opportunity. Why? Three big reasons. If you are interested in beginning or boosting your LinkedIn presence for your … Read more
Ever wonder what we use behind the scenes at Octane to make our websites sleek and fast? When we build a website, we use the WordPress Content Management System (CMS). And now, when we build a website, we exclusively use the GeneratePress theme. GeneratePress is a WordPress Theme. We moved to GeneratePress a few years … Read more
Marketing has made a major shift to online and social media strategies over the past decade. And for good reason — that is the way most people communicate and consume now. But tried and true methods like direct mail are still an effective way to reach people. Here is what we think you should think … Read more
If you work in marketing, you probably know the value of meaningful interaction with your customers. It keeps people engaged with your products and your brand. But, interacting authentically online can be tough. Competition is intense for a customer’s attention. And the internet can sometimes feel impersonal. So, here are a few ideas to create … Read more
Generation Z is the newest generation entering the consumer market. And if you own a small business, you might already know that it pays to get to know them! Not only do they have growing buying power and interest in new products, but they are also great at influencing what their parents purchase. So here’s … Read more
There is currently big buzz about an AI content bot called ChatGPT. Is it something you can utilize in your business marketing? We think so! Here is some basic info about this new tool and how you can use it. What is it? ChatGPT is a free, open-source artificial intelligence chatbot. It utilizes text from … Read more
Pay-Per-Click (PPC) advertising is one of the most cost-effective ways for your local business to advertise your product or service online. We think it is a great option for small businesses, because it is cost-effective and targeted. What is Pay-Per-Click or PPC? This is a form of advertising that shows up on a search engine … Read more
Happy New Year from The Octane Agency! We love kicking off the year with our predictions in Digital Marketing. The evolution of the digital space has been changing at an ever-increasing pace. Here are a few things we think you will be seeing in 2023. Creators Marketplace use skyrockets If your business wants to interact … Read more
Google made some big changes to the search engine recently. Will the changes affect how your business operates online? One of the big changes is Google Lens, which allows people to search using screenshots and photos. It is part of how online search is evolving. And is a great opportunity to gain more organic traffic from … Read more