Everyone is talking about AI use now. It’s no secret that the marketing industry is really excited about it, but the world of AI marketing is not all shine. It’s a tool that can be used thoughtfully… or it can be grossly mismanaged. One word I keep hearing in the AI realm lately — AI … Read more
— Tommy Redmond, Founder and Master Brand Strategist Over the past few years, I’ve seen a huge shift in the SEO marketing space. When I founded Octane nearly 15 years ago, keywords, volume and geographic modifiers were the most important components to online marketing content. But, we have seen a shift over the past few … Read more
Entering the social media world with a new small business can be daunting. There are so many different platforms, choose one or two mediums and show up consistently. How do you choose? Here’s an idea of the focus on four of the top platforms, so you can find the right one for your company. Facebook … Read more
Are one of these common myths holding your small business back from thriving on social media? Here are three social media myths that we want to bust: Myth #1: You Need Viral Content While a viral video may put your brand in the spotlight for a short period of time, it’s very difficult to determine … Read more
We are always on the lookout for great marketing ideas, and we found a gem in Taco Bell’s new “Fan Style” campaign. It has all the elements of a great user generated content campaign (UGC). We thought we would share why we love it, and maybe it will help you generate some great ideas of … Read more
If your small business needs to tighten the marketing budget this year, there are still plenty of ways to make waves without spending much money! Here are a few tips for how to keep your small business marketing budget… well, small. Optimize Your Google Business Profile Google Business Profile may be your most effective, low-cost … Read more
What is the one thing your company can do to immediately improve your online reputation? Before Social Media… before the website… before ads… your small business should start with your Google Business Profile. Your Google Business Profile is often the first place a person will encounter your company. So, it is paramount that the information … Read more
It seems everyone is listening to Podcasts right now, is it time for your small business to get in the game? We think so! Here’s why. Growing Market The number of people that listen to podcasts weekly has more than tripled in the last ten years, according to Statista. And, they say, listenership is projected … Read more
Rapid developments in AI (artificial intelligence) are transforming how companies do business. And this new technology is accessible to business owners, no matter how small or large your company. How can your business harness AI to benefit your bottom line? Here’s our top five. 1 — CRM Customer Relationship Management software helps your company understand … Read more
Artificial Intelligence is transforming the way people use the internet. And these changes will affect the way people do business online. Google Search seems to be at the forefront of this transformation as they implement a user-friendly “AI Mode” in Google Search, which is now in Beta testing. Here’s a quick explanation on the new … Read more