If you have noticed a shift in your website traffic lately, you may want to read this! Google made a major shift in how the search engine rewards content on websites. For some, it has been devastating to their website traffic. The most recent “helpful content” update on September 14 changed search algorithms. The search … Read more
Third-party reviews are an extremely powerful component to improving the online presence of your local business. Third-party review content and volume are big factors in SEO, or search engine optimization. Here are some ideas for how to improve your third-party review strategy: Increase review volume. Ask customers who interact with your company to write an … Read more
One of the most powerful drivers of web page visitors is Google’s Featured Snippets. Featured snippets attempt to answer questions on the search page. Google highlights content from websites and users are able to find information without going to another web page. Interestingly, even though Google is attempting to reduce clicks, featured snippets still drive … Read more
If new statistics are correct, you probably spoke with Siri, Alexa, Google Home, Cortana or another voice assistant recently. As a local Atlanta business owner, could voice search technology affect your online marketing strategy? Voice search is probably the way of the future. And Octane can help you optimize your website for voice technology. New … Read more
Video is one of the most effective online marketing strategies for any size business. It is a great way to boost your brand visibility on search engines – or optimize your website for search engines (SEO.) Here are our five reasons why your business should market with video: If you are interested in creating content … Read more
If you own a business, you already understand that you must know your customers. But, online marketing brings new and different challenges. Here are two important things you should consider when researching your target market. 1. What is your potential customer searching for online? When a customer does an online search – will they reach … Read more
Why a Blog is Good for Business Having a blog as part of your company website is a great way to engage your customers. It gives you an opportunity to keep them updated with new products or service promotions. You can also share industry news and local topics that might enhance how they view your … Read more
Local Search Marketing is an incredibly effective tool to attract potential consumers looking for the products and services you offer. To capitalize on this, you want to make sure your website and local marketing action plan employ the most up-to-date methods for making your business visible in your service area. Whether you’re here in Roswell … Read more
Meet Google Penguin 4.0 On September 23, 2016, Google announced that the Penguin algorithm was being updated. Along with that, Penguin 4.0 would become a real-time addition to their arsenal of over 200 ranking algorithms. Sparing all of the technical details, Penguin is generally looking for sites with one or several of the following types … Read more
Be Relevant with Local Search Marketing Local Search Marketing is an incredibly effective tool to attract potential consumers looking for the products and services you offer. Accordingly, your website and local marketing action-plan must employ the most up-to-date methods for making your business visible in your local service area. So, whether you’re a floor refinisher … Read more