Is your small business missing out on new customers on social media? Here are a few things your business absolutely must include on your social media pages. The Big Picture Visual brand unity is just as important on your social media pages as it is on your website and storefront. At first glance, a new … Read more
Want to make your small business soar in 2025? We think the key to small business marketing success is to cultivate trust. In general, small businesses have the edge when it comes to building trust with your customers because you are more likely to have a face to face interaction with a customer or client. … Read more
If you own your business, you are likely already looking ahead to 2025. As you make plans to move your business forward, here are some things we think will dominate the marketing landscape next year. Artificial Intelligence (AI) While machine learning and AI have been a hot topic over the last few years, we think … Read more
Is your small business experiencing a drop in website traffic lately? Google just released an update for their browser algorithm, and it could affect your website traffic. The update is called the August 2024 Core Update, and it aims to make some adjustments to the 2023 Helpful Content Update. Both of these updates radically shift … Read more
Giveaways, photo contests, “I Spy” games, caption contests… do they boost your social presence, increase sales or encourage online engagement with customers? The answer is yes! Not only do they offer a cost-effective marketing strategy, but they can also give you valuable information about your customer base. A contest must be well crafted to excite … Read more
We think Short Form Video is one of the most utilized and effective marketing tools of 2024. These are quick video clips found on YouTube Shorts, TikTok, Instagram Stories, Facebook Reels. Short Form Video is an easy and effective way for small businesses to find more eyeballs and engage current customers. Here are some tips … Read more
ChatGPT announced in July that they plan to launch their own search engine. You may have already experienced the shift Google and Bing have made to include artificial intelligence (AI). Search Engines are changing dramatically with this introduction of AI, but your business can stay at the forefront of searches. So, how can your small … Read more
Every advertiser on the planet wants to get customers’ attention. If you are a small business, how do you compete? In February, we wrote about tracking attention using technology. We discussed what new technology tell us about keeping a customer’s attention online. While you may not have access to this new technology, you can still … Read more
Maximalism may be the new design trend that will dominate the next decades. This design philosophy is vibrant and colorful, unlike the previous decades. Minimalism is the design philosophy that dominated the 2000s and 2010s, with muted colors, bare walls and simple design construction. But now, the pendulum is swinging in the opposite direction. Minimalism … Read more
The holy grail of social media marketing is User Generated Content (UCG). This is content that comes from a customer or client, either solicited or spontaneous, and is not part of an official paid advertisement. We love UCG because it gives a true, authentic experience from real customers. Here are a few of our favorite … Read more