If you are running a small business like I am, you know that one-on-one experiences are the best way to foster a good relationship with your customers. Until recently, a personal experience online has required companies like mine to aggregate data from customers and then tailor a marketing strategy based on that information — an … Read more
Just because privacy regulations have changed in our industry, that does not mean personalized marketing is gone. Here are some of my favorite new ways that companies are creating a personalized experience for online customers using data you gather with their permission. First Party Data If your company has already been gathering data on your … Read more
The internet is transforming, and my business is changing with it. AI, voice search, and visual discovery are shifting the way people use the internet. They are not just using Google anymore. And even Google’s search strategy has changed drastically. What do I think your small business can do to keep up? Here are some … Read more
Online marketing is always a rapidly evolving industry, but I think 2025 was really a banner year. And the new year is a perfect time to review and renew your marketing goals for 2026. As a CEO for small business marketing in Metro Atlanta and Gulf Coast, I am so excited for what’s coming for … Read more
Everyone is talking about AI use now. It’s no secret that the marketing industry is really excited about it, but the world of AI marketing is not all shine. It’s a tool that can be used thoughtfully… or it can be grossly mismanaged. One word I keep hearing in the AI realm lately — AI … Read more
— Tommy Redmond, Founder and Master Brand Strategist Over the past few years, I’ve seen a huge shift in the SEO marketing space. When I founded Octane nearly 15 years ago, keywords, volume and geographic modifiers were the most important components to online marketing content. But, we have seen a shift over the past few … Read more
Entering the social media world with a new small business can be daunting. There are so many different platforms, choose one or two mediums and show up consistently. How do you choose? Here’s an idea of the focus on four of the top platforms, so you can find the right one for your company. Facebook … Read more
Are one of these common myths holding your small business back from thriving on social media? Here are three social media myths that we want to bust: Myth #1: You Need Viral Content While a viral video may put your brand in the spotlight for a short period of time, it’s very difficult to determine … Read more
We are always on the lookout for great marketing ideas, and we found a gem in Taco Bell’s new “Fan Style” campaign. It has all the elements of a great user generated content campaign (UGC). We thought we would share why we love it, and maybe it will help you generate some great ideas of … Read more
If your small business needs to tighten the marketing budget this year, there are still plenty of ways to make waves without spending much money! Here are a few tips for how to keep your small business marketing budget… well, small. Optimize Your Google Business Profile Google Business Profile may be your most effective, low-cost … Read more