It might be hot, but you can still make the most of it with some cool marketing projects this month! Summer is a great time for a small business marketing campaign. Here are four of our favorite summer marketing ideas. Get Involved in a Community Event. Your town is probably having a 4th of July … Read more
The richest person in the world, Elon Musk, made a deal to buy Twitter for $44 billion. If you run a small business and use Twitter for marketing — will this affect your business? Here is how Twitter could change under this new ownership. Free speech First, Musk aims to make Twitter a platform for … Read more
Meta, the rebranded company that owns Facebook, Instagram and WhatsApp announced they are introducing 3D avatars. So, what’s the big deal about the new 3D Facebook avatars? Is this technology useful for your company? Here is what you need to know as a small to midsize business: What is the metaverse? This technology is part … Read more
Social messaging apps are one of the most utilized tools on the web. According to Gartner, messaging will account for 60% of customer service engagements by 2023. Your small to midsize business can use this powerful tool to improve your customer service. Here are some tips to help you get started: Choose a few platforms … Read more
Online reviews give customers power to provide rapid and direct feedback to your business. While this can be great news for your small to midsize business, it is important that you actively participate in review management. One negative review can have a big impact on your online reputation. But, you are not powerless! Here is … Read more
One of the most important aspects of online marketing is brand management. Brand Management is building positive associations with your brand. Companies with a profitable online presence are intentional about their branding. The four main aspects of brand management are awareness, reputation, value and loyalty. Awareness The very first marketing goal for your company must … Read more
Should your business use live video for marketing? Live video is an emerging marketing trend that creates a powerful online connection between you and your customers. It feels authentic because it is often less polished and more unpredictable. So, it creates a sense of immediacy that cannot be found in pre-edited online videos. Sounds great, … Read more
Online user communities are a great way to foster customer loyalty. What is a user community? A social media group that is created around a business. So users can share information about a product. And customers become part of a community loyal to a specific business. Also, businesses can share content and interact with customers. … Read more
If you are over 30 and don’t have teenagers at home, there is a chance you have never heard of TikTok. It is now one of the most popular social media apps in the world. And, it is especially popular among young adults. And that means it is an important frontier for marketers. Here are … Read more
You can drive customers to your website by providing information your customers are searching online. That is why content blogs are such an important part of your company’s website. If you want to show up in searches – so your website needs blogs for SEO, search engine optimization. Here are five important components of a … Read more