Creating a recognizable brand is key to online marketing. It requires intentionality on your online and social media platforms. Here are Octane’s four tips for forming your brand: 1. Know yourself What is your company culture? Are you a fun-loving company? Homey and dependable? Serious and professional? Your online voice should reflect the good or … Read more
If you own a business, you already understand that you must know your customers. But, online marketing brings new and different challenges. Here are two important things you should consider when researching your target market. 1. What is your potential customer searching for online? When a customer does an online search – will they reach … Read more
While the focus in online marketing has certainly shifted toward social media… email is still king! Social media use is growing fast. It is a marketing medium that cannot be ignored. But, here are 5 reasons why we think you should stick with email too: More people have it. It is true that social media … Read more
The Octane Agency loves local business marketing because, frankly, it’s exciting to us. It’s exciting to see our clients get new sites (mobile friendly, too), move up the Google search pages and get new customers. And as a creator and distributor of original social media content, we love the results and all the new customers … Read more
Local Search Marketing is an incredibly effective tool to attract potential consumers looking for the products and services you offer. To capitalize on this, you want to make sure your website and local marketing action plan employ the most up-to-date methods for making your business visible in your service area. Whether you’re here in Roswell … Read more