Octane Marketing 
The richest person in the world, Elon Musk, made a deal to buy Twitter for $44 billion. If you run a small business and use Twitter for marketing — will this affect your business? Here is how Twitter could change under this new ownership. Free speech First, Musk aims to make Twitter a platform for … Read more
Online reviews have a big influence on the reputation of your local business. Here are some fantastic reasons why you should monitor them. Customer trust Gaining the trust of a new customer has always been tricky. But now, at least 9 out of 10 potential customers read reviews before they buy a product online (Trustpilot.) … Read more
Social Listening is one of the most valuable marketing strategy tools for your business. If your Metro Atlanta business is not using social listening software, this information is for you. We will cover what it is, how to use it, and how to get it. What is Social Listening? Social listening tracks different social media … Read more
Meta, the rebranded company that owns Facebook, Instagram and WhatsApp announced they are introducing 3D avatars. So, what’s the big deal about the new 3D Facebook avatars? Is this technology useful for your company? Here is what you need to know as a small to midsize business: What is the metaverse? This technology is part … Read more
The past two years, 2020 and 2021, have completely reshaped the online marketplace. The global pandemic made people dependent on ecommerce much more quickly than most experts anticipated. But we are only now beginning to get a full picture of what those shifts in behavior mean for customers. Here are a few things we think … Read more
Social messaging apps are one of the most utilized tools on the web. According to Gartner, messaging will account for 60% of customer service engagements by 2023. Your small to midsize business can use this powerful tool to improve your customer service. Here are some tips to help you get started: Choose a few platforms … Read more
Third-party reviews are an extremely powerful component to improving the online presence of your local business. Third-party review content and volume are big factors in SEO, or search engine optimization. Here are some ideas for how to improve your third-party review strategy: Increase review volume. Ask customers who interact with your company to write an … Read more
As news about the COVID19 Delta variant continues to develop, there are many unknowns. But, after over a year of living with this virus among us, it is safe to say we have already learned a lot. As business owners, you might be understandably concerned about how this new wave will affect you and your … Read more
Affiliate Marketing is growing in social media marketing. The truth is, it’s a new spin on an old idea: that ordinary people are the best people to spread the news about your business. In the old days, businesses offered referral discounts to avid customers. The new spin? Social media gives referral marketing new power. And, … Read more
If you spend time on social media, you know that there are often trends that become cultural moments. They can be serious or fun, controversial or just plain funny. Sometimes it is a news or sporting event. Other times it is a surprise hit on Netflix or a snafu from a famous person or brand. … Read more