Video is one of the most effective online marketing strategies for any size business. It is a great way to boost your brand visibility on search engines – or optimize your website for search engines (SEO.) Here are our five reasons why your business should market with video: If you are interested in creating content … Read more
Creating a recognizable brand is key to online marketing. It requires intentionality on your online and social media platforms. Here are Octane’s four tips for forming your brand: 1. Know yourself What is your company culture? Are you a fun-loving company? Homey and dependable? Serious and professional? Your online voice should reflect the good or … Read more
She is Facebook-savvy and absolutely hilarious… This month, we introduce you to Social Media Manager for The Octane Agency, Robin Moody. Robin eats, lives and breathes on social media and she admits, she loves it! She believes that enjoying the platform helps her connect with the people that use it. She manages Facebook, Twitter, Instagram … Read more
If you own a business, you already understand that you must know your customers. But, online marketing brings new and different challenges. Here are two important things you should consider when researching your target market. 1. What is your potential customer searching for online? When a customer does an online search – will they reach … Read more
If you are one of our clients, then you already know our Art Director Mitchell Knight. That is because he works closely with our clients to establish a look and feel for their brand. He designs everything from company logos (his favorite) to full websites. This creative process requires a lot of client involvement. He … Read more
While the focus in online marketing has certainly shifted toward social media… email is still king! Social media use is growing fast. It is a marketing medium that cannot be ignored. But, here are 5 reasons why we think you should stick with email too: More people have it. It is true that social media … Read more
Social media marketing is constantly evolving as new technology emerges. So, here are five of the top social media trends companies should consider: Sometimes, the social media landscape can feel like the Wild West for small to medium-sized businesses. We know you are busy building your company. Let Octane build your social media brand!
Team Member Spotlight The Founder and Chief Marketing Strategist of The Octane Agency, Tommy Redmond is a successful entrepreneur, bold story teller, and family man. He founded Octane Marketing Solutions in 2011. The vision: Make digital marketing more accessible for small to medium-size businesses. For 8 years, his goal has been to give businesses a … Read more
As a business owner, you know your company needs to be on Social Media. But, there are so many options and methods for success. One platform might be great for one type of business and completely ineffective for another. Four of the mediums and how to use them. Facebook This remains the most utilized social … Read more
First of all, what is a Chatbot? It is a computer program that can converse with your customers on your business website. When a customer visits your website, a Chatbot pops up in a separate box. It might begin a conversation like this: “Hello, can I help you?” If the customer chooses, he or she … Read more