If you are looking for a new way for your small business to interact with customers in a meaningful way – take a look at Clubhouse. What is it? Clubhouse is a relatively new and growing app that utilizes a simple medium – audio. Think of it as an online version of talk-radio. Only, anyone … Read more
A reprieve for small business owners making the switch to the new Google Analytics 4 (GA4). Google has moved back the sunset date for its previous product, Google Universal. But, if you are handling the marketing at your small to midsize business, it is time to start making the shift to GA4. While you still … Read more
Does it seem like lately more and more companies are publicly taking sides in political debates? We think so too. Many business leaders have been weighing in on their political opinions in very public ways. And often, these public statements have both positive and negative reactions from the public. So, if you are a small … Read more
Right now, slower economic growth, rising inflation, and increasing interest rates, means there is no question that there is uncertainty in the US Economy. We know that uncertainty can create fear for some business owners and we understand! But, economic shifts can also be great opportunities for refocus. Here are some suggestions we have for … Read more
It might be hot, but you can still make the most of it with some cool marketing projects this month! Summer is a great time for a small business marketing campaign. Here are four of our favorite summer marketing ideas. Get Involved in a Community Event. Your town is probably having a 4th of July … Read more
Can a Lack of Reviews Kill Your Business? “Octane made getting Google reviews a breeze. Prior to their solution we had a manual and tedious way of attempting to get Google Reviews. Now it seems like 4 & 5 star Google reviews come in every week. And we don’t have to solicit our clients!” Gulf … Read more
The richest person in the world, Elon Musk, made a deal to buy Twitter for $44 billion. If you run a small business and use Twitter for marketing — will this affect your business? Here is how Twitter could change under this new ownership. Free speech First, Musk aims to make Twitter a platform for … Read more
Online reviews have a big influence on the reputation of your local business. Here are some fantastic reasons why you should monitor them. Customer trust Gaining the trust of a new customer has always been tricky. But now, at least 9 out of 10 potential customers read reviews before they buy a product online (Trustpilot.) … Read more
Social Listening is one of the most valuable marketing strategy tools for your business. If your Metro Atlanta business is not using social listening software, this information is for you. We will cover what it is, how to use it, and how to get it. What is Social Listening? Social listening tracks different social media … Read more
Meta, the rebranded company that owns Facebook, Instagram and WhatsApp announced they are introducing 3D avatars. So, what’s the big deal about the new 3D Facebook avatars? Is this technology useful for your company? Here is what you need to know as a small to midsize business: What is the metaverse? This technology is part … Read more