Marketing in a Downturn

Right now, slower economic growth, rising inflation, and increasing interest rates, means there is no question that there is uncertainty in the US Economy. We know that uncertainty can create fear for some business owners and we understand! But, economic shifts can also be great opportunities for refocus. Here are some suggestions we have for … Read more

Heat Up Your Small Business Marketing This Summer

It might be hot, but you can still make the most of it with some cool marketing projects this month! Summer is a great time for a small business marketing campaign. Here are four of our favorite summer marketing ideas. Get Involved in a Community Event. Your town is probably having a 4th of July … Read more

Get Google Reviews

Can a Lack of Reviews Kill Your Business? “Octane made getting Google reviews a breeze. Prior to their solution we had a manual and tedious way of attempting to get Google Reviews. Now it seems like 4 & 5 star Google reviews come in every week. And we don’t have to solicit our clients!” Gulf … Read more

Review Monitoring

Online reviews have a big influence on the reputation of your local business. Here are some fantastic reasons why you should monitor them.  Customer trust Gaining the trust of a new customer has always been tricky. But now, at least 9 out of 10 potential customers read reviews before they buy a product online (Trustpilot.) … Read more

Should Your Business Use Social Listening Software?

Social Listening is one of the most valuable marketing strategy tools for your business. If your Metro Atlanta business is not using social listening software, this information is for you. We will cover what it is, how to use it, and how to get it.  What is Social Listening? Social listening tracks different social media … Read more

Should Your Business Invest in the Metaverse?

Meta, the rebranded company that owns Facebook, Instagram and WhatsApp announced they are introducing 3D avatars. So, what’s the big deal about the new 3D Facebook avatars? Is this technology useful for your company? Here is what you need to know as a small to midsize business: What is the metaverse? This technology is part … Read more

What marketing trends can your business expect for 2022? 

The past two years, 2020 and 2021, have completely reshaped the online marketplace. The global pandemic made people dependent on ecommerce much more quickly than most experts anticipated. But we are only now beginning to get a full picture of what those shifts in behavior mean for customers. Here are a few things we think … Read more

Should Your Business Use Messaging Apps?

Social messaging apps are one of the most utilized tools on the web. According to Gartner, messaging will account for 60% of customer service engagements by 2023. Your small to midsize business can use this powerful tool to improve your customer service. Here are some tips to help you get started: Choose a few platforms … Read more

Improving Your Business SEO through Third-Party Reviews

Third-party reviews are an extremely powerful component to improving the online presence of your local business. Third-party review content and volume are big factors in SEO, or search engine optimization. Here are some ideas for how to improve your third-party review strategy: Increase review volume. Ask customers who interact with your company to write an … Read more