Octane Marketing 
If you own a business, you already understand that you must know your customers. But, online marketing brings new and different challenges. Here are two important things you should consider when researching your target market. 1. What is your potential customer searching for online? When a customer does an online search – will they reach … Read more
If you are one of our clients, then you already know our Art Director Mitchell Knight. That is because he works closely with our clients to establish a look and feel for their brand. He designs everything from company logos (his favorite) to full websites. This creative process requires a lot of client involvement. He … Read more
While the focus in online marketing has certainly shifted toward social media… email is still king! Social media use is growing fast. It is a marketing medium that cannot be ignored. But, here are 5 reasons why we think you should stick with email too: More people have it. It is true that social media … Read more
Social media marketing is constantly evolving as new technology emerges. So, here are five of the top social media trends companies should consider: Sometimes, the social media landscape can feel like the Wild West for small to medium-sized businesses. We know you are busy building your company. Let Octane build your social media brand!
Team Member Spotlight The Founder and Chief Marketing Strategist of The Octane Agency, Tommy Redmond is a successful entrepreneur, bold story teller, and family man. He founded Octane Marketing Solutions in 2011. The vision: Make digital marketing more accessible for small to medium-size businesses. For 8 years, his goal has been to give businesses a … Read more
As a business owner, you know your company needs to be on Social Media. But, there are so many options and methods for success. One platform might be great for one type of business and completely ineffective for another. Four of the mediums and how to use them. Facebook This remains the most utilized social … Read more
First of all, what is a Chatbot? It is a computer program that can converse with your customers on your business website. When a customer visits your website, a Chatbot pops up in a separate box. It might begin a conversation like this: “Hello, can I help you?” If the customer chooses, he or she … Read more
As a business owner, you probably know how difficult it is to get your business name noticed online. There are millions of companies trying to get a user’s attention. But, there are important ways to reach your potential customers, such as: Trustworthy content. One of the most important things on your website is good information. … Read more
We all know marketing and advertising are making a rapid shift to the world of social media. That gives consumers more access to information than ever. There is one thing that consumers using social media prize more than anything else — authenticity. A recent survey shows that 86% of consumers say authenticity is important when … Read more
The Octane Agency loves local business marketing because, frankly, it’s exciting to us. It’s exciting to see our clients get new sites (mobile friendly, too), move up the Google search pages and get new customers. And as a creator and distributor of original social media content, we love the results and all the new customers … Read more