If you spend time on social media, you know that there are often trends that become cultural moments. They can be serious or fun, controversial or just plain funny. Sometimes it is a news or sporting event. Other times it is a surprise hit on Netflix or a snafu from a famous person or brand. … Read more
Visual brand unity can often be overlooked in small business marketing. But it should be one of the guiding tenets of your marketing strategy. Here’s why. What is visual brand unity? Visual brand unity is like short-hand. It helps communicate your company identity at a quick glance. It is using similar fonts, colors, visuals and … Read more
One of the most powerful drivers of web page visitors is Google’s Featured Snippets. Featured snippets attempt to answer questions on the search page. Google highlights content from websites and users are able to find information without going to another web page. Interestingly, even though Google is attempting to reduce clicks, featured snippets still drive … Read more
Online reviews give customers power to provide rapid and direct feedback to your business. While this can be great news for your small to midsize business, it is important that you actively participate in review management. One negative review can have a big impact on your online reputation. But, you are not powerless! Here is … Read more
What do GameStop, Reddit and Wall Street Bets have to do with your online marketing strategy? More than you might think. We think there are some huge takeaways for your business. If you have been following any Economic News lately, you have most likely run across the story. Here’s what happened: It all began with a … Read more
We are (finally) in the year 2021! The pandemic forced many people to begin doing business online last year. And that accelerated changes to the online marketing landscape. With all of these changes, is your business ready to market online in 2021? Let’s take a look at five things your marketing team should do this … Read more
One of the most important aspects of online marketing is brand management. Brand Management is building positive associations with your brand. Companies with a profitable online presence are intentional about their branding. The four main aspects of brand management are awareness, reputation, value and loyalty. Awareness The very first marketing goal for your company must … Read more
Parler Social Media Sizes and Dimensions A very fast-growing new social media platform is Parler. Within days it’s size has exploded. Here at the Octane Marketing Agency, we’ve put together a list of image sizes for Parler because we couldn’t find them ourselves. So we spent 30 minutes uploading images until we figured it out! … Read more
Should your business use live video for marketing? Live video is an emerging marketing trend that creates a powerful online connection between you and your customers. It feels authentic because it is often less polished and more unpredictable. So, it creates a sense of immediacy that cannot be found in pre-edited online videos. Sounds great, … Read more
What is Customer Retention? It is keeping your customers loyal to your business. It is all about building a great relationship with your customer. Your business creates value in their lives and so they trust you with their money. And these customers will not only keep coming back, but they will likely bring others along … Read more