Octane Marketing Facebook is by far the most popular social media site available. However, it can be a challenge to get Facebook followers and then keep them interested in your content. Today, we share a few tips to help you get Facebook fans and keep them engaged. Show Your Personality Perhaps the most important tip is to … Read more
Why a Blog is Good for Business Having a blog as part of your company website is a great way to engage your customers. It gives you an opportunity to keep them updated with new products or service promotions. You can also share industry news and local topics that might enhance how they view your … Read more
Nearly 85% of potential customers search the web before making a purchase. So it’s your website that has the best chance of being the “first impression” of your company and offerings. And it turns out, the look and feel of your website are the primary drivers of those first impressions. This is why web design … Read more
People Connect with Video While social media platforms offer many opportunities for you to connect with your audience, it’s our opinion that video offers the most complete way to convey your skills and ability in your marketplace. It’s the next best thing to real life customer interaction! If the idea of making a video makes … Read more
Local Search Marketing is an incredibly effective tool to attract potential consumers looking for the products and services you offer. To capitalize on this, you want to make sure your website and local marketing action plan employ the most up-to-date methods for making your business visible in your service area. Whether you’re here in Roswell … Read more
It happened. Your business got the dreaded “1 star” from an upset customer. All your good work and service – is it all down the drain? Now what? What is your process for dealing with bad reviews online? You Have to Respond The bottom line is that you have to respond. Regardless of what happened, … Read more
If you’re running a business in Marietta, social media marketing goes beyond simply posting your latest discounts and offers on Facebook or Twitter. Productive social media marketing requires researching the exact demographics and locations that drive targeted prospects and sales to your business. Octane can help you do that. Anything less is wasted time and … Read more
Meet Google Penguin 4.0 On September 23, 2016, Google announced that the Penguin algorithm was being updated. Along with that, Penguin 4.0 would become a real-time addition to their arsenal of over 200 ranking algorithms. Sparing all of the technical details, Penguin is generally looking for sites with one or several of the following types … Read more
An Important Measure for Website Design Wondering about the effectiveness of your website content and design? A good first clue is to look at your website bounce rate. You can find bounce rate statistics in your Google Analytics account. Let’s Define Bounce Rate From Wikipedia: Bounce rate is an internet marketing term used in web traffic analysis. It … Read more
Sanos Eyewear Case Study: New Ecommerce Business Marketing Plan Services Provided: Branding, Website Design, SEO, Social Media What is Sanos? Sanos Eyewear is a brand new sunglass company based out of Laguna Beach, California. What made Sanos sunglasses different was that they used wood frames. Modern frames were typically cheap and flimsy and made … Read more