To gain and hold a consumer’s attention… that is difficult. For good reason. It is estimated that people encounter an average of 4 to 10 thousand advertisements every day. And, consumer digital privacy is more regulated now. So we must move away from personal data collection. Instead, we return to seeking to understand deeper truths … Read more
It seems like everywhere you turn, the use of artificial intelligence (AI) is growing. As you begin to research how AI can enhance your company’s performance, marketing and research, we have a list of a few do’s and don’ts. Don’t Ignore AI. We get it. The world of artificial intelligence is intimidating. Some are afraid … Read more
As the year 2023 draws to a close, we think it is a great time to review your small business marketing strategies. So, we have put together an end-of the year checklist for you! Here are some things we think you should review, so you can head into 2024 with a stellar marketing strategy. Review … Read more
If you have noticed a shift in your website traffic lately, you may want to read this! Google made a major shift in how the search engine rewards content on websites. For some, it has been devastating to their website traffic. The most recent “helpful content” update on September 14 changed search algorithms. The search … Read more
Fake reviews could soon be illegal. If you have noticed a lot of fishy reviews on websites like Amazon, Google, Facebook and Yelp, you are not alone. The United States Public Interest Research Group (PIRG) estimates that 30 to 40 percent of online reviews are fake. But, there may be good news on the horizon … Read more
A prominent business journal recently published an article claiming that Social Media is dying. So, what do we think? Well, it is certainly not time to panic. Social media is still one of the best ways to connect with your customers. So, we say: stay the course if it is working for your business! But … Read more
LinkedIn is an important part of a business social media strategy. Even though it may not get as much attention as Facebook and other social media outlets, it has many benefits that should make it a marketing opportunity. Why? Three big reasons. If you are interested in beginning or boosting your LinkedIn presence for your … Read more
Ever wonder what we use behind the scenes at Octane to make our websites sleek and fast? When we build a website, we use the WordPress Content Management System (CMS). And now, when we build a website, we exclusively use the GeneratePress theme. GeneratePress is a WordPress Theme. We moved to GeneratePress a few years … Read more
Marketing has made a major shift to online and social media strategies over the past decade. And for good reason — that is the way most people communicate and consume now. But tried and true methods like direct mail are still an effective way to reach people. Here is what we think you should think … Read more
If you work in marketing, you probably know the value of meaningful interaction with your customers. It keeps people engaged with your products and your brand. But, interacting authentically online can be tough. Competition is intense for a customer’s attention. And the internet can sometimes feel impersonal. So, here are a few ideas to create … Read more