Digital marketing is a rapidly changing industry. And because people have been forced to operate in the digital world during the COVID-19 pandemic, this transformation has accelerated rapidly. Why is online marketing changing so quickly? Because more and more of us are working, shopping and educating using online platforms. Advertisers realize they must reach us … Read more
Online user communities are a great way to foster customer loyalty. What is a user community? A social media group that is created around a business. So users can share information about a product. And customers become part of a community loyal to a specific business. Also, businesses can share content and interact with customers. … Read more
Our world is changing rapidly because of the current global pandemic. And, that means your business has probably shifted as well. This is a great time to take a look at your online presence and be sure that you are exceeding the expectations of your current and potential customers. Here are four things you should … Read more
If you are over 30 and don’t have teenagers at home, there is a chance you have never heard of TikTok. It is now one of the most popular social media apps in the world. And, it is especially popular among young adults. And that means it is an important frontier for marketers. Here are … Read more
You can drive customers to your website by providing information your customers are searching online. That is why content blogs are such an important part of your company’s website. If you want to show up in searches – so your website needs blogs for SEO, search engine optimization. Here are five important components of a … Read more
Happy New Year from Octane! 2020 is going to be an exciting year for online marketing. As technology evolves – we are moving with it. Here are four things you can expect to see this year: 1. Customer experience will be a priority. 2020 customers want more than deals and convenience. They want a great … Read more
Accessibility is currently a hot button issue in web development. Recent lawsuits have created awareness of an issue that was mostly overlooked in the past. But now, it is important to know: Can everyone access information on your website? Can someone with impairments in vision, cognition, movement or hearing still utilize your web page? If … Read more
If new statistics are correct, you probably spoke with Siri, Alexa, Google Home, Cortana or another voice assistant recently. As a local Atlanta business owner, could voice search technology affect your online marketing strategy? Voice search is probably the way of the future. And Octane can help you optimize your website for voice technology. New … Read more
Video is one of the most effective online marketing strategies for any size business. It is a great way to boost your brand visibility on search engines – or optimize your website for search engines (SEO.) Here are our five reasons why your business should market with video: If you are interested in creating content … Read more
Creating a recognizable brand is key to online marketing. It requires intentionality on your online and social media platforms. Here are Octane’s four tips for forming your brand: 1. Know yourself What is your company culture? Are you a fun-loving company? Homey and dependable? Serious and professional? Your online voice should reflect the good or … Read more