Our world is changing rapidly because of the current global pandemic. And, that means your business has probably shifted as well. This is a great time to take a look at your online presence and be sure that you are exceeding the expectations of your current and potential customers. Here are four things you should … Read more
Creating a recognizable brand is key to online marketing. It requires intentionality on your online and social media platforms. Here are Octane’s four tips for forming your brand: 1. Know yourself What is your company culture? Are you a fun-loving company? Homey and dependable? Serious and professional? Your online voice should reflect the good or … Read more
She is Facebook-savvy and absolutely hilarious… This month, we introduce you to Social Media Manager for The Octane Agency, Robin Moody. Robin eats, lives and breathes on social media and she admits, she loves it! She believes that enjoying the platform helps her connect with the people that use it. She manages Facebook, Twitter, Instagram … Read more
Social media marketing is constantly evolving as new technology emerges. So, here are five of the top social media trends companies should consider: Sometimes, the social media landscape can feel like the Wild West for small to medium-sized businesses. We know you are busy building your company. Let Octane build your social media brand!
As a business owner, you know your company needs to be on Social Media. But, there are so many options and methods for success. One platform might be great for one type of business and completely ineffective for another. Four of the mediums and how to use them. Facebook This remains the most utilized social … Read more
We all know marketing and advertising are making a rapid shift to the world of social media. That gives consumers more access to information than ever. There is one thing that consumers using social media prize more than anything else — authenticity. A recent survey shows that 86% of consumers say authenticity is important when … Read more
Facebook is by far the most popular social media site available. However, it can be a challenge to get Facebook followers and then keep them interested in your content. Today, we share a few tips to help you get Facebook fans and keep them engaged. Show Your Personality Perhaps the most important tip is to … Read more
Why a Blog is Good for Business Having a blog as part of your company website is a great way to engage your customers. It gives you an opportunity to keep them updated with new products or service promotions. You can also share industry news and local topics that might enhance how they view your … Read more
People Connect with Video While social media platforms offer many opportunities for you to connect with your audience, it’s our opinion that video offers the most complete way to convey your skills and ability in your marketplace. It’s the next best thing to real life customer interaction! If the idea of making a video makes … Read more
It happened. Your business got the dreaded “1 star” from an upset customer. All your good work and service – is it all down the drain? Now what? What is your process for dealing with bad reviews online? You Have to Respond The bottom line is that you have to respond. Regardless of what happened, … Read more