Customer Retention and Your Bottom Line

What is Customer Retention? It is keeping your customers loyal to your business. It is all about building a great relationship with your customer. Your business creates value in their lives and so they trust you with their money. And these customers will not only keep coming back, but they will likely bring others along … Read more

COVID-19 and Your Online Marketing Strategy

Our world is changing rapidly because of the current global pandemic. And, that means your business has probably shifted as well. This is a great time to take a look at your online presence and be sure that you are exceeding the expectations of your current and potential customers. Here are four things you should … Read more

Introducing Our Social Media Manager

She is Facebook-savvy and absolutely hilarious… This month, we introduce you to Social Media Manager for The Octane Agency, Robin Moody. Robin eats, lives and breathes on social media and she admits, she loves it! She believes that enjoying the platform helps her connect with the people that use it. She manages Facebook, Twitter, Instagram … Read more

On Social Media, Authenticity is Key

We all know marketing and advertising are making a rapid shift to the world of social media. That gives consumers more access to information than ever.  There is one thing that consumers using social media prize more than anything else — authenticity. A recent survey shows that 86% of consumers say authenticity is important when … Read more